It is becoming increasingly popular that universities or other academic institutions offer combinations of their traditional degrees. The purpose is to produce better professionals adapted to new roles. Engineering schools have primarily powered this behaviour to train engineers on business administration or business analytics. Law and business schools have followed the same path to introduce their students into data analytics and technology. If queried about both possibilities, It is probably more common finding engineers taking business responsibilities than lawyers or area managers coding their own reports or building dashboards.

This talk describes the experience of the collaboration between Elastic and Universidad Pontificia Comillas to train undergraduate students on business analytics. Some of those students pursue an engineering degree, but a vast majority are business administration or law students. It might seem that the ELK Stack is not suitable for people who do not have a technical background, but our experience shows that this has not been a problem. In fact, business students got incredibly excited discovering the possibilities of advanced visualization techniques or the power of being self-sufficient in deploying cloud infrastructures.